Job Description

Job Description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

 

How we LEAD:

We are currently seeking a Senior Manager, Creator & Content Marketing (Urban) on our viral marketing team. The Senior will oversee the strategic planning and execution of creator and influencer campaigns across Capitol Music Group’s (Capitol Records, Motown, Priority) urban rosters. This role requires a deep understanding of influencer marketing, short-form content landscapes, and urban music culture. The ideal candidate will have extensive experience in creator campaign management and possess a robust network of influencers and content creators who specialize in urban music.

How you’ll CREATE

• Campaign Strategy: Develop and oversee comprehensive creator and influencer marketing campaigns.
• Audience Identification: Collaborate with the digital marketing, viral, marketing, creative, and A&R teams to identify target audiences, subcultures, and trends within across different short-form platforms (TikTok, Meta/Instagram/Facebook/Reels, YouTube/Shorts, Snap, Twitter/X) to inform campaign planning.
• Campaign Ideation: Create and ideate campaign briefs that effectively promote our artists and their music, leveraging the unique strengths of various influencer tiers (micro/nano, mid-tier, and macro).
• Influencer Engagement: Build and maintain strong relationships with influencers, creators, and agencies, ensuring the successful execution of campaigns.
• Execution and Management: Oversee the end-to-end execution of creator campaigns, including content creation, influencer collaborations, budget management, and performance tracking.
• Network Building: Expand and nurture a network of creators and influencers who are passionate about urban music and can authentically promote our artists.
• Performance Analysis: Monitor campaign performance, analyze data, and provide actionable insights to optimize future campaigns.
• Collaboration: Work closely with internal and artist management teams to ensure cohesive and effective campaign execution and communication.
• Innovation: Stay ahead of industry trends and platform updates, continuously innovating to keep campaigns fresh and impactful

Bring your VIBE

• Experience: Extensive experience (3-5+ years) in planning and executing creator and influencer campaigns, particularly within the urban music space.
• Network: A robust network of influencers, creators, and agencies with a focus on urban music content.
• Skills: Strong understanding of creator marketing principles, social media/UGC platforms, and influencer landscapes.
• Creativity:Ability to develop creative and engaging campaign ideas that resonate with urban music audiences.
• Analytical Ability:Proficiency in analyzing campaign performance metrics and deriving actionable insights.
• Campaign Management:Excellent campaign management skills, with the ability to oversee multiple campaigns simultaneously and manage budgets.
• Communication: Exceptional communication and relationship-building skills.

Passion and Drive:

• Passion for staying on top of every new digital trend, meme, and platform.
• An unquenchable thirst for innovation, experimentation, and reinvention.
• Ambitious, self-starter requiring minimal direction. Must thrive in a team environment but be able to take initiative and work independently.

Education: Bachelor’s Degree is preferred.

Universal Music Group is an Equal Opportunity Employer

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English| Spanish

Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.

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